Wilson Auto Group March Newsletter
Car Sales Up Nationally as Consumers Ignore Government Drama
Grand Opening Plans
Hot Service Specials

Gov’t lurches from one crisis to another:
2011 it was the “Debt Crisis”. In 2012, “Fiscal Cliff”. February was “Sequestration”. Stay tuned for April’s “Debt Limit Re-Run”.   It seems like our government is doing everything it can to frighten consumers into not spending and sour the economy. Confidence is a intangible thing…kind of like momentum. And with 2/3 of our economy driven by consumer spending, the antics in Washington D.C. are doing little to inspire confidence that would lead to a positive cycle of increased spending, increased production, more jobs, etc. However, I saw a study today that says that only 40% of the public followed “Fiscal Cliff” and only 25% are following “Sequestration”….clearly these “drama’s” are getting old.

March U.S. Car Sales Up:
Proving that U.S. consumers are “tuning out” Washington and going about their lives is a nice __ increase in U.S. Auto Sales in February and an industry SAAR of 15.3 Million. Among our brands, Kia, was just was recognized for 18 straight years of market share growth (http://www.forbes.com/sites/jimhenry/2013/02/27/kia-is-on-a-roll-in-the-u-s-say-18-consecutive-years-of-market-share-gains/)   We are also very excited about the opening of our new Chrysler Dodge Jeep Ram store in Collierville TN and pleased that Chrysler sales also posted a 4% percent YOY increase. Toyota's sales rose 4.3 percent, while Honda fell 2 percent and Nissan dropped 6.6 percent.

What’s Driving better Car Sales?
It’s powerful combination of easy credit availability, dirt-cheap interest rates, job growth, rising incomes, consumer confidence, pent-up demand (average age of the vehicle on the road is highest its ever been) and fresh, new, fuel efficient products arriving on the market. Even with the Washington bickering, look for auto sales to continue to help pull the economy forward. And now we are seeing signs of better housing starts and home prices climbing! Get excited!
Final salvo at our “Drama Queen” Government:
It is just amazing to me to wonder why Americans are allowing our future to be jeopardized by out of control Government spending.   I remember just enough of my High School HISTORY to know that Greece was once a WORLD SUPERPOWER. So too was Italy (Rome and the Roman Empire), France and Spain! All four are now experiencing horrible economic times because of the weight of debt built up over decades of social welfare spending that was unpaid for (borrowed).
Why on earth would we want to follow that path?
Grand Opening in March:
Wilson Premier Hyundai will officially open on Tuesday March 19. We would like to invite you out to join us and see one of the largest inventories of new Hyundai’s and used HIGH-LINE cars in the South as well as our newly freshened facilities (we did a complete make-over in Hyundai’s newest “image” design). We are currently installing the all-new Hyundai signage and lettering. We are hoping and praying for dry weather so Hill Brothers Construction can continue to make good progress on the Interstate 55 North project. Wilson Premier Hyundai is across from Renaissance and Highland Colony Parkway on I-55 North in Ridgeland and next door to Patty Peck Honda. Our new website can be accessed at www.wilsonpremierhyundai.com or call us at (601)856-6423
Service Coupons for March:
With all the rainy, wet weather we have been having, we find ourselves OVERSTOCKED on Windshield Wipers. So in March, we are offering a steal of a deal to replace your Windshield Wiper blades for just $19.95.   The rubber in the blade gets hard and wears out due to exposure to freezing cold then heat….wetness then dryness…and need to be replaced at least yearly. In addition, we are offering an $23.95 OIL CHANGE SPECIAL (new oil filter and 5 quarts of motor oil…German cars, diesels and synthetics higher. Also Windshield wipers are for 2 front windshield wipers…SUV’s or mini-vans with a third lift-gate wiper slightly higher). That’s a DEAL….under 50 bucks to have your oil changed ($23.95)and new wiper blades installed($19.95)….plus we always do our Multi-Point Inspection absolutely FREE. Call (601)856-6423 for an appointment at Ridgeland or (601)914-4200 for service on Lakeland.
Facebook Pages have daily/weekly current information:
We’d like to invite you to be friends with us on Facebook and catch the latest news plus unique coupons and service specials. We have one for each of our stores: www.facebook.com/wilsonhyundai www.facebook.com/wilsonkia   www.facebook.com/wilsonpremierhyundai and www.facebook.com/colliervillemotors   On our Collierville Motors Facebook page, we are posting weekly pictures of the construction!
Rain, Rain, Go Away!
This much rain in Central Mississippi is not a good thing with spring now here. Let’s hope the rain will abate and spring-like temps and sunshine allow us to dry out, avoid any more flooding and get this huge I-55 North construction project back going full speed ahead! We are looking forward to having our new entranceway on the new frontage road!
3 Day Sale to “Kick Start” our Spring Selling Season:
Friday, Saturday and Monday…March 8-11…Wilson Hyundai and Wilson Kia on Lakeland as well as Wilson Premier Hyundai in Ridgeland will be having a HUGE 3 DAY ONLY Sale to kick-start our March. We are excited about finally being out of the winter months into our selling season! March should be a great month with our Grand Opening of the new Wilson Premier Hyundai as well as having 5 full weekends! Get excited and come see us!

Please call or email me doug@wilsonautos.com if I can be of service!

Doug Wilson
CEO
Wilson Auto Group
www.wilsonautos.com

Wilson Kia on Lakeland
Wilson Hyundai
Wilson Premier Hyundai
450 Steed Road
Ridgeland MS  39157
(601)856-6423

www.wilsonpremierhyundai.com

Dixie National Sales Days at Wilson Auto Group

February shout out

February Dixie National Month

We are excited about the tens of thousands of out of town folks coming into Jackson for the Dixie National Rodeo!

We want to invite those folks to enjoy the great restaurants and shopping at Dogwood Festival on Lakeland Drive....stop by our dealership and have a cup of coffee and say hi!!

Likewise, we have lots of great stores and restaurants in Renaissance right across I-55 from our newest store, Wilson Premier Hyundai in Madison Co.

Visit us online at www.wilsonautogroup.com
Doug Wilson

September is "Credit Relief Month"

Are you (or someone you know) one of the millions who has a little "soft" credit from the tough economy from last 3-4 years?  If so you'll be glad that September is "Credit Relief Month" at Wilson Auto Group! 

 

We don't do a lot of bad credit type advertising but RIGHT NOW...we REALLY DO have 2 credit sources who are looking to "buy deep".  Part of the reason is because our loan portfolio performs so well already because we don't do a lot of bad credit financing!

 

Watch this from our YouTube channel  http://youtu.be/o7L6PzOwZAg

or go to our website and apply online at www.wilsonautos.com

We will do our best to put you in a nice used or new car from Wilson Premier Collection www.wilsonpremiercollection.com , Wilson Hyundai or Wilson Kia on Lakeland. 

 

And you can't beat our famous 10 year/100,000 mile warranty and great fuel economy!

 

Call us at (601)914-4200 or Wilson Premier at (601)856-6423

August Newsletter

Here's a great Summer Recipe:

Looking for something cheap, cool and easy to make that helps you stay inside your summer swimsuit? I love "Doug's TUNAFISH salad" when its hot outside. Take a can of tunafish, mix in mayo along with chopped/diced celery, apple, sweet pickles, hard-boiled eggs and nuts (to taste...put in or leave out what you like) and mix it all up real good. Slap a thick spread between white loaf bread...yum. Or if you want to fancy it up....present it in Romaine Lettuce with garden fresh tomatoes and you'll have a cool summer tuna-salad salad!!!!!

Great low-carb/high-protein food which helps me when I am trying to control my weight by reducing carbs. If you on the Adkins diet, skip the sweet pickles and apple and you won't need salad dressing anyway. Put two tea bags on the back porch before you go to work in a gallon jar and when you come home, enjoy your Sun Tea with Splenda and some fresh lemons!  Cheap, cool and easy!

Business is great!

We have been blessed with strong demand for our Hyundai's and Kia's this year which has made it our best year ever (so far!) in business!  The Kia Sorento SUV and Optima sedan (both made in West Point, Georgia) and the Hyundai Elantra and Sonata (both made in Montgomery, Alabama) are doing excellent and enjoying rave reviews from the professional automotive journalists and testers.  Our Wilson Premier Collection ( www.wilsonpremiercollection.com ) dealership also is doing great selling late model Mercedes, BMW, Lexus, Acura and other nice cars.  We also have a fine service department in Ridgeland and have a special offer to let you get acquainted with us....$19.95 OIL CHANGE special (for most cars diesels and some German cars slightly higher).  Call us at (601)856-NICE...that's (601)856-6423 for a service appointment of drop-in without an appointment.

Road Construction is FAST:

The frontage road to our place in Ridgeland has been done in remarkable time!  Now you can exit 105A in Ridgeland off of Interstate 55 North and take the frontage road from Old Agency to Steed Road.  You'll end up directly in front of our new Wilson Premier Collection store!  The continuation of the frontage road from Steed Road to near the Madison/463 exit is supposed to be finished by December!  We are loving this new visibility and access off of I-55...and all the activity around the dealership just creates more excitement and activity!  Come see us and ride on the new roads your tax dollars are paying for!

We've been hiring:

As business has improved, we have been hiring in virtually all positions.  Please stop by and see some of the new people we have on board!  We are proud of the folks here at Wilson Hyundai, Wilson Kia on Lakeland and the Wilson Premier Collection....we've been "super-picky" and you'll love doing business here.  I recently got a great "compliment" when one of our prospective hires told me "Man, it's easier to get a job with the Secret Service that you guys!".  We'll take that as a compliment and when you stop in...you will see that we are serious when we tell you we want to be different than any other car dealership you've ever seen!  We still have room for a couple of hand-picked smiling faces if you know of someone who might qualify.

And Training:

We just finished immersing our entire staff in a renewed emphasis on creating RAVING FANS...not just customers....by re-emphasizing our Mission Statement:

Mission Statement

Our mission is to serve the public

by achieving excellence

in solving their transportation problems.

By treating others

as we would ourselves like to be treated,

we strive to satisfy our customers

and earn their loyalty.

We take personal pride in working as a team,

consistently improving through training

  and treating the customer

with courtesy, respect, honesty,

and professionalism.

Our CORE VALUES ARE:

           

Courtesy

Honesty

Integrity

Professionalism

We are growing!In addition to the new Madison County High-Line pre-owned store, The Wilson Premier Collection, we also are building a new Chrysler, Dodge, Jeep, Ram store in Collierville, TN adjacent Germantown, TN.  We are real excited about this new store which will feature a brand new facility at the corner of 385 aka Bill Morris Parkway and Byhalia Rd next to Bumpus Harley-Davidson!  We should be open just in time for the strong spring selling season in this state of the art Chrysler "image" facility!  Monitor our construction progress and see the new store on our Facebook site  www.facebook.com/colliervillemotors

Speaking of Facebook:
We'd like to encourage customers and fans of Wilson Kia and Wilson Hyundai to "like" our Facebook pages as we post news about the auto industry, car care tips, photos and news about what we are up to.  www.facebook.com/wilsonkia  and www.facebook.com/wilsonhyundai  as well as www.facebook.com/wilsonpremiercollection  and www.facebook.com/wilsonautos  

Last 10 days of August:
We have a big sale in progress right now till August 31 to clear the decks of all remaining 2012 models and unwanted used cars.  We are needing good trade-ins right now and the financing from big national banks, Kia Motors Finance, Hyundai Motors Finance and others has never been cheaper!  Take advantage of these historic  LOW RATES to upgrade your "wheel estate"!  Easy credit is here also for any of those folks with a little "soft" credit....banks are very eager to finance cars right now....even if you have some bad credit.  I have never seen anything like what is going on right now...super low rates and easy credit availability at the same time!

Thank you for your past and future business.  We value you as a past or future customer and pledge to offer great service after the sale as well as honesty and integrity in everything we do.  Please contact me personally at doug@wilsonautos.com  if I can be of assistance.

May service and tire info and news/specials

You may have seen this week about that terrible Missouri accident which killed some Jacksonians. Media reports blamed it on underinflated and/or improperly sized tires. Under-inflated tires create more rolling resistance, therefore more heat and are more susceptible to blow-outs.... which can cause fatal loss of control at high speeds. Hot summer-time pavement heat makes this worse...so let us check your tire pressure for free as well as 26 other things on your vehicle before you go on vacation.

During May, we have great tire and service specials at our Lakeland Drive Kia and Hyundai service departments as well as our newest store, The Wilson Premier Collection, on Interstate 55 North in Ridgeland.

$299 will get you a complete set of 4 tires, mounted, balanced and all taxes and tire disposal fees paid. We have an aggressive new supplier of quality Hankook, Kelly, Kumho, Nexen, Bridgestone, Michelin, Goodyear and other tires and have negotiated great prices based upon our combined volume of all our stores. I dare you to compare our prices with anyone (in any city) on our tires. Of course, sizes vary and so will prices but we intend to offer the best tires with the lowest prices!

Plus get a FREE 27+ point inspection with our $23.95 Oil Change before you hit the road going on SUMMER Vacation.

In addition, we have over $3,000,000 worth of used cars at our Lakeland Drive and Wilson Premier Collection locations. From a $6900 first car for that special graduate to a $69,000 2011 BMW 750iL we just acquired...we have something for you. Please check our website (http://www.wilsonpremiercollection.com/ and http://www.wilsonautos.com/ ) frequently because used cars are turning fast and our inventory changes daily. Or call us at (601)856-NICE or (601)914-4200. We have at least 27 photos, full descriptions and special internet prices on all our pre-owned vehicles. And every used vehicle we sell carries our 48 hour Satisfaction Guarantee, 165 point inspection and our free 3 month/3000 mile warranty in addition to remaining factory warranty.

2012 is going to be a great year! Just this week, I was reminded of what happened to us 3 years ago (May 14, 2009) when Chrysler was in bankruptcy and terminated my Dodge franchise. I made a decision not to whine or cry about it but instead look at what I DID have (not what I lost) and "get with it" with Kia and Hyundai. Call it LUCK or what you will, its been the best thing that has ever happened to me and our company. But we couldn't have done it without YOU, our customer and friend.

We appreciate you and hope these service specials help show it. Bryan at Premier (601)856-NICE or Russ at Lakeland (601)914-4200 would be glad to set you up with a convenient time to come in and let our factory-trained technicians service your vehicle properly.

We look forward to serving you and helping you solve your transportation problems.

Doug Wilson CEO Wilson Auto Group, Inc.
4200 Lakeland Drive
http://www.wilsonautogroup.com/

10 things on your car that need maintenance

This is also a video on youtube at http://youtu.be/BlWG9Y13Xio


Doug Wilson’s Video on Car Maintenance
10 Things on Your Car That Need Maintenance


1. Motor Oil: Simply put, motor oil degrades over time, with the additive package becoming depleted and the oil becoming contaminated with debris. Recommended oil change intervals vary by manufacturer, but the simple truth is that all vehicles – even hybrids- require oil changes. At Wilson Auto Group we suggest every 5,000 miles because it’s so easy to remember.


2. Air Filter: Your engine’s air filter screens harmful dust and debris, keeping it from getting inside the engine and potentially causing life-shortening damage. But like the air filter inside your home, it eventually becomes clogged with dust and needs to be replaced so your engine can breathe freely and generate the power it was designed to.



3. Coolant and Brake Fluid: The mixture of coolant/anti-freeze/water inside your engine will eventually see its additive package become depleted and lose some of its ability to protect your car’s engine from the extreme summer heat and bone-chilling winter cold. Even though many modern vehicles don’t require a coolant change for the first five years, the truth is that at some point almost every vehicle will require multiple coolant changes during its lifetime. Similarly, brake fluid is very corrosive and should be replaced occasionally.


4. Tires: Yep, even your tires need maintenance. Pretty much every owner’s manual for every vehicle on the road recommends rotating tires and checking tire pressure every so often. Doing so can extend the tread life, keeping you from having to buy a new set quite as soon. Low tire pressure also increases rolling resistance which increases friction and increases HEAT…which can lead to a tire blowout.


5. Transmission fluid: It doesn’t matter weather your car has an automatic, manual or continuously variable transmission (CVT), most automakers recommend replacing the fluid that protects the transmission at some point during the vehicle’s life. And for vehicles driven in though conditions or that carry heavy loads, the transmission fluid likely requires changing sooner rather that later.


6. Brakes: Take a piece of metal and rub it vigorously with a hard semi-metallic compound and tiny pieces of both objects will erode. Now do that hundreds of times each day, hundreds of days each year. That’s your brakes at work. Eventually, all that eroding will require that both the brake pads/shoes and the rotors/drums will need to be replaced. It can be pricy, buy you can’t put a price tag on the ability to stop with you need to!







7. Spark Plugs: Time was when automakers recommended new spark plugs about every 30,000 miles. These days, you might have to replace the spark plugs in your car once during its lifetime, but it’s a service tat most automakers still recommend at certain intervals.



8. Wiper Blades: They’re stuck on your windshield day after day, in the hot sun or freezing snow. Eventually, the rubber blades of your windshield wipers will begin to degrade. When that happens, it’s time for new ones.






9. Fuel Injection System: Although this isn’t generally a factory recommended service, the simple fact is that the ultra-fine injectors used to spray fuel into your car’s engine are susceptible to even the tiniest bits of debris. An interruption in the perfectly designed spray pattern of your injectors can cost you at the pump, which is why to ensure you’re getting the best mileage possible, many experts recommend a fuel injection cleaning service at periodic intervals.



10. Cabin Air Filter: Even the inside of your car has an item that needs maintenance. Most modern vehicles are equipped with a special filter that screens the air coming into the passenger compartment. These filters can keep out odors. But just like your engine air filter, these filters will need to be periodically replaced, generally on an annual basis.





There you have it, 10 items on your vehicle that will generally need maintenance at some point or another. Take care of these items, and chances are your car will take care of you for many miles to come.

Doug Wilson
CEO
Wilson Auto Group, Inc.
www.wilsonautogroup.com
dba Wilson Hyundai
Wilson Kia on Lakeland
Wilson Premier Collection www.wilsonpremiercollection.com

President's Day Blowout Sale

Give us one picture of Andrew Jackson in celebration of President’s Day (a $20 bill) and you’ll drive out with the biggest bargain of the year as Wilson Hyundai and Wilson Kia on Lakeland celebrate our nations heritage and kick-off our biggest year ever!  Plus we need good, clean used cars...even if not paid off or if high-mileage!!!  We are aggressively buying used cars, trucks and SUV's and will even purchase your used car even if you don't buy a new or used one from us.

These President's Day Sale examples are fully inclusive payments with only $20.00 total due on delivery and include doc fees, state inspection fees, down-payment, security deposits, title fees, everything….even your first payment! 

(And a full tank of gas….you can’t even get that with $20.00 these days!)

Only $269 per month! 2012 Sonata GLS with power windows, power door locks, tilt wheel, cruise control, Bluetooth, AT, AC, am/fm/CD/satellite stereo with multiple speakers and our famous 10 year/100,000 mile warranty! Plus we have 7 at this price!  ( many 2011 Certified Pre-owned ones available also during this sale)

$341 per month… 2012 Santa Fe GLS…our fuel efficient SUV with AT, AC, PW, PDL, tilt and Cruise…plus am/fm/CD/Satellite stereo! 8 at this price and yes, they are built in the USA!

$256 per month… 2012 Hyundai Elantra…the North American Car of the Year…rated at 40 mpg highway by the EPA! (Plus see special savings on 2011 Certified Pre-owned Hyundai Elantra's purchased just for this blow-out sale)

$226 per month…. 2012 Accent GS...rated at 40 mpg highway by the EPA! 4 at this price.

$20 and your are riding in one of the safest, most comfortable, quietest and most fuel stingy small car on the planet!

Screaming deal too cheap to post…5 leftover new 2011 Hyundai’s which must be sold this weekend!

In the Kia Showroom we are celebrating Kia winning the overall KBB “Total Cost of Ownership Awards” http://www.autoremarketing.com/trends/kbb-reveals-total-cost-ownership-winners?page=show


$299 per month 2012 Kia Optima LX…you saw the great commercial on the Super Bowl…get one yourself at this all inclusive price which includes taxes, fees, down payments, first payment and even a full tank of gas. $20.00 TOTAL due at delivery! 3 at this price and yes it has PW, PDL, AC, AT, tilt and cruise, am/fm/CD/Satellite stereo, Bluetooth and lots more!  (Certified Pre-owned ones available also during this sale)

$375 per month… 2012 Kia Sorento SUV…built in the USA and one of the most fuel-efficient and safest SUV’s made anywhere! And its fully equipped with power windows and door locks, tilt and cruise, stereo and room for all your “stuff”. 10 at this price!

$252 per month… 2012 Kia Soul…hip hop into 2012 in this machine….great fuel economy and KBB’s “lowest vehicle in total cost of ownership”    Wilson Kia on Lakeland has 2 at this price.  Or buy a new Soul for only $14,995!!!   Compare to other small cars with worse fuel economy, inferior warranty and NO PERSONALITY!

This special President’s Day offer is possible only thru special arrangements with Hyundai Motor Finance and Kia Motors Finance on their special 36 month lease plan with only $20.00 total due on delivery…no extra fees or costs. With credit approval, of course, but you don’t have to have perfect credit to qualify…this is an offer intended to build our volume and not just for a few. That is why we are showing you that we have multiple units available of each model at these fantastic President’s Day special prices.  Leasing isn't for everyone so YES, OF COURSE we have corresponding low purchase prices and cheap HMF/KMF interest rates...and you don't have to give up your rebates with Kia or Hyundai to get the 0.9% rates.  All have our 10 year/100,000 mile warranty and 5 years of free roadside assistance in addition to being the most economical cars and SUV's to buy, own and put gas in!!!

Call us now (601)914-4200 for more details or to set a time to come in and test drive one for yourself and see the quality, safety, fuel efficiency and VALUE!

       Or if a used vehicle is more to your liking, please see www.wilsonpremiercollection.com for our high-line used cars in Madison County or www.wilsonautos.com for our Rankin County used car selection....over 140 used cars in stock right now for this President’s Day sale!!!

God Bless America!!!

Doug Wilson

President